Brenda Massetti, associate professor of management, began her career publishing exclusively in the area of information technology, with articles on the impact of computers on creativity and organizational models for electronic data interchange (EDI). She has since expanded her research to include basic and applied efforts in the area of social enterprise. She has developed and published models for categorizing social entrepreneurship and helping organizations of all forms better manage their social actions. Her articles can be found in MIS Quarterly, The Journal of Computer Information Systems, Emergence Complexity and Organization, The Review of Business, and Management Research News. Massetti is a member of a variety of professional organizations and involved in several community efforts. She enjoys teaching a wide variety of management courses.
Ph.D., Information and Management Science, The Florida State University
M.B.A., Business Administration, University of Alabama in Birmingham
B.A., Psychology, University of South Florida
Supply chain management, management information systems, strategy, and sustainability management
Social enterprise, corporate social responsibility, sustainability, and emerging technologies